One car, a thousand opportunities. This is the Opel Adam - the first lifestyle model of this German car manufacturer.
The goal was to create an entirely new visual experience of the configuration process and thus an individual product experience.
No matter which options the user selects (color, decor, fabric or wheel combinations), every step is visualized in real time in the model, with the price updated accordingly. Overall, the configurator allows around 61,000 exterior and 81,000 interior combinations.
The whole "Adam is attitude" campaign including the Adam-visualizer won the european Effie Award 2014 Bronze in the category automotive.